The eMarketing Workshop series is designed for anyone who wants to improve online presence for a business or an organization. All five workshops focus on the importance of tying together the many online tools that can be used to market your business, brand or identity and build customer relationships. You will participate in hands-on exercises and walk away with techniques that can be applied towards improving online presence. Workshops can also be applied towards a certificate of completion.
The intended audience includes business students, small business owners, public relations and marketing staff, web editors and others who want to learn beginning concepts of online marketing such as Website Optimization, Google AdWords, Blogging, eMail Marketing and Social Media Tools.
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BMT101: Optimize Your Website – Beginning SEO
This workshop will provide an understanding of how search engine optimization techniques can be applied to improve your website for both people and search engines, which can increase website traffic. Emphasis will be on understanding how search engines list your website, the SEO process and how to use tools to optimize your website. Intended audience: business owners, public relations or marketing staff, website managers, business students and anyone wanting to promote and improve online presence for a business or an organization.
This class is offered in two 4-hour sessions with an online component, April 6 and 13, from 9am-1pm at the Southside campus.
BMT105: Online Advertising – Beginning Google Adwords
This workshop will provide an understanding of how to plan and create an online advertising campaign with Google AdWords. Emphasis will be on understanding pay-per-click advertising and how AdWords can be used to reach people actively looking for information about your products and services online. Intended audience: business owners, public relations or marketing staff, website managers, business students and anyone wanting to learn more about online advertising to promote a business or organization.
This class is offered in two 4-hour sessions with an online component, April 6 and 13, from 6pm-10pm at the Southside campus.
BMT110: Blogging For Your Business
This workshop will provide an understanding of how to plan and create a successful blogging campaign intended to reach customers and build relationships. Emphasis will be on promoting your business by delivering marketing messages in the form of a blog. Intended audience: business owners, public relations or marketing staff, website managers, business students and anyone wanting to promote and improve online presence for a business or an organization.
This class is offered in two 4-hour sessions with an online component, February 16 and 23, from 9am-1pm at the Southside campus.
BMT115: eMail Marketing - Beginning
This workshop will provide an understanding of how to plan an email marketing campaign. We will examine best practices for sending email messages and newsletters; discuss deliverability, tracking, list building and can-spam compliance issues.
This class is offered in two 4-hour sessions with an online component, January 28 and February 4, from 9am-1pm at the Southside campus.
BMT120: Social Media Madness
This workshop will provide an understanding of what Social Media is and how it can be used in marketing your business. Emphasis will be on ways to engage social media and social web tools to promote a product, brand or identity. There will be a variety of tools demonstrated and featured topics will cover Twitter, Facebook and mobile marketing.
This class is offered in two 4-hour sessions with an online component, March 4 and March 11, from 9am-1pm at the Southside campus.
For more information contact mlee@watc.edu.
Register now!
